{"id":1011438,"date":"2026-05-18T10:51:55","date_gmt":"2026-05-18T09:51:55","guid":{"rendered":"https:\/\/odigo.com\/success-story\/gentto\/"},"modified":"2026-05-18T11:36:15","modified_gmt":"2026-05-18T10:36:15","slug":"gentto","status":"publish","type":"success-story","link":"https:\/\/odigo.com\/es\/success-story\/gentto\/","title":{"rendered":"Gentto"},"content":{"rendered":"    <section\n        class=\"  section article-body success-story-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<h1 class=\"wp-block-heading\" id=\"h-pmu-and-odigo-a-solid-partnership-that-owes-nothing-to-chance\">\u00abLa soluci\u00f3n Odigo\u2122 est\u00e1 hoy en el centro de nuestra relaci\u00f3n con el cliente. Nos aporta fiabilidad\u00bb.<\/h1>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gentto et Odigo : l&#039;expertise au c\u0153ur d&#039;une relation client sans rupture\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0lsIYG7oDh0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview\">El contexto<\/h2>\n\n\n\n<p>Gentto es una empresa francesa especializada en la relaci\u00f3n con el cliente y la gesti\u00f3n de operaciones para compa\u00f1\u00edas de seguros, sobre todo en los sectores de la salud y la previsi\u00f3n. Su funci\u00f3n es gestionar todas las interacciones y operaciones, desde el tratamiento de las solicitudes hasta las relaciones con los clientes. <\/p>\n\n\n\n<p>Con casi 400 empleados, Laura Neto, Directora de Operaciones, dirige esta estrategia con un objetivo claro: simplificar y agilizar la experiencia del cliente.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cifras clave<\/h2>\n\n\n\n<p>400 empleados.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<p>El modelo de Gentto se basa en una promesa firme: poner inmediatamente al asegurado en contacto con un experto, sin tener que pasar por un primer nivel de asistencia.  <br\/>El reto clave es dirigir a cada cliente al contacto adecuado en el primer punto de contacto, para suavizar el recorrido del cliente, reducir los retrasos y evitar cualquier interrupci\u00f3n en la experiencia del cliente.  <\/p>\n\n\n\n<p>Al operar en marca blanca para varias aseguradoras, Gentto tambi\u00e9n debe garantizar una identificaci\u00f3n precisa y sistem\u00e1tica para cada interacci\u00f3n.  <br\/>Este modelo requiere herramientas robustas capaces de dirigir cada llamada de forma inteligente al experto adecuado, al tiempo que proporcionan datos fiables para supervisar el rendimiento y mejorar continuamente la experiencia del cliente.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La soluci\u00f3n<\/h2>\n\n\n\n<p>La soluci\u00f3n Odigo\u2122 est\u00e1 en el centro de la estrategia de relaci\u00f3n con el cliente de Gentto. Proporciona la solidez y fiabilidad necesarias para orquestar el enrutamiento de las interacciones e impulsar la actividad en tiempo real.   <\/p>\n\n\n\n<p>Adem\u00e1s de la tecnolog\u00eda, Odigo tambi\u00e9n est\u00e1 apoyando a Gentto en el desarrollo de sus herramientas, en particular capacitando a los equipos en el desarrollo y optimizaci\u00f3n de sus bots, para ofrecer una experiencia cada vez m\u00e1s eficaz.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los beneficios<\/h2>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    \n<section class=\"section section--grid-images undefined\"><div class=\"container\"><div class=\"row\"><div><div class=\"row row-boxes\"><div data-box=\"0\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/12\/2022-12-01_Campaigns_009-GL-Triple-A-2022_LP_Icons_AS-03.png\" alt=\"\"><\/div><span class=\"box-title\">Enrutamiento de llamadas fiable<\/span><p>La soluci\u00f3n Odigo\u2122 garantiza que cada llamada se dirija directamente al experto adecuado. Esta fiabilidad es esencial para que el modelo gratuito \u00abTier 1 y Tier 2\u00bb de Gentto funcione sin errores y mantenga su promesa de un viaje del cliente sin interrupciones. <\/p><\/div><\/div><div data-box=\"1\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/04\/2021-04_16_Odigo-com-v2_Webpage-icons_bot_2.png\" alt=\"\"><\/div><span class=\"box-title\">Gesti\u00f3n del rendimiento<\/span><p>Gracias a las estad\u00edsticas que proporciona la herramienta, Gentto puede analizar su actividad, ajustar y adaptar su organizaci\u00f3n en tiempo real. Esto le permite optimizar continuamente la asignaci\u00f3n de sus 400 empleados en funci\u00f3n de los flujos de llamadas.   <\/p><\/div><\/div><div data-box=\"2\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/04\/2021-04_16_Odigo-com-v2_Webpage-icons_bot_1.png\" alt=\"\"><\/div><span class=\"box-title\">Apoyo a la innovaci\u00f3n<\/span><p>Odigo no es s\u00f3lo un proveedor, sino tambi\u00e9n un socio que apoya a Gentto en su desarrollo. Esto se refleja en la formaci\u00f3n de los equipos de Gentto para crear bots de IA de forma aut\u00f3noma, y en futuros proyectos de integraci\u00f3n con su CRM para automatizar los res\u00famenes de llamadas.   <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\t<section class=\"section section--company-info\">\n\t\t<div class=\"container\">\n\t\t\t<h2 class=\"wp-block-heading\">\n\t\t\t\t\u00c0 propos de l&#039;entreprise\t\t\t<\/h2>\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"row company-info-top\">\n\t\t\t\t\t<div class=\"col-md-3\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2023\/06\/Gentto.png\"\n\t\t\t\t\t\t\talt=\"Gentto logo\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-9 company-info-main\">\n\t\t\t\t\t\t<span data-contrast=\"none\">Gentto est une entreprise sp\u00e9cialis\u00e9e dans la gestion de la relation client pour les domaines de la sant\u00e9 et de la pr\u00e9voyance. Elle op\u00e8re en \u00abmarque blanche\u00bb pour plusieurs assureurs et mutuelles.<br \/>\n<\/span><span data-contrast=\"none\">Son mod\u00e8le de service client est distinctif : Gentto met l&#8217;accent sur l&#8217;expertise directe en connectant les clients assur\u00e9s directement avec un collaborateur expert, sans niveaux de support interm\u00e9diaires. Cette approche vise \u00e0 fluidifier le parcours client, \u00e0 r\u00e9duire les temps d&#8217;attente et \u00e0 garantir un traitement rapide et efficace des demandes. L&#8217;entreprise compte 400 collaborateurs engag\u00e9s \u00e0 offrir le meilleur service \u00e0 ses clients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:120,&quot;335559739&quot;:0}\">\u00a0<\/span>\n\t\t\t\t\t\t<div class=\"company-info-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"regular-link\" href=http:\/\/www.fdj.fr>\n\t\t\t\t\t\t\t\t\tCompany website link\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">Scope and features<\/div>\n\t\t\t\t\t\t<div class=\"links links--horizontal\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"scope-item\">Gentto<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-3 company-info-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">Industry: <\/div>\n\t\t\t\t\t\t\t<div class=\"value\">Banking &amp; Insurance<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">Markets: <\/div>\n\t\t\t\t\t\t\t<div class=\"value\">France<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":1011513,"template":"","meta":{"_acf_changed":false,"footnotes":"","reading_time":""},"tags":[391],"region":[137],"industry":[301],"topic":[],"class_list":["post-1011438","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","tag-destaca","region-france","industry-banking-insurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gentto relaciones con los clientes<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la soluci\u00f3n Odigo\u2122 satisfizo el 100% de las necesidades de Gentto y sus centros de 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