{"id":195858,"date":"2021-08-03T09:44:34","date_gmt":"2021-08-03T09:44:34","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=podcast&#038;p=7927"},"modified":"2026-03-28T00:44:22","modified_gmt":"2026-03-27T23:44:22","slug":"s1-ep8-lia-et-lautomatisation-peuvent-elles-creer-de-lemotion","status":"publish","type":"podcast","link":"https:\/\/odigo.com\/fr\/podcast\/s1-ep8-lia-et-lautomatisation-peuvent-elles-creer-de-lemotion\/","title":{"rendered":"S1 &#8211; Ep8 &#8211; L&rsquo;IA et L&rsquo;automatisation peuvent-elles cr\u00e9er de l&rsquo;\u00e9motion ?"},"content":{"rendered":"    <section\n        class=\"  section article-body podcast-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p><meta charset=\"utf-8\"><span style=\"text-decoration: underline\">Retrouvez ce podcast sur<\/span> : <a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/cx-voices\/id1559921002\" target=\"_blank\" rel=\"noreferrer noopener\">Apple podcast<\/a> \/\/ <a href=\"https:\/\/open.spotify.com\/show\/4H1O7gVLBxvAFNSemKmUSC\" target=\"_blank\" rel=\"noreferrer noopener\">spotify<\/a>  <\/p>\n\n\n\n<p>Dans ce huiti\u00e8me \u00e9pisode de CX voices, le podcast d&rsquo;Odigo, nous recevons<strong><span style=\"color:#ff3466\" class=\"has-inline-color\"> Fran\u00e7oise Souli\u00e9-Fogelman<\/span><\/strong>, Conseiller scientifique \u00e0 Hub France IA, et <strong><span style=\"color:#ff3466\" class=\"has-inline-color\">Christophe Famechon<\/span><\/strong>, Directeur de la relation client chez Fnac Darty. Ensemble, ils se penchent sur la question de la facult\u00e9 de l&rsquo;IA et des outils d&rsquo;automatisation \u00e0 g\u00e9n\u00e9rer de l&rsquo;\u00e9motion. <\/p>\n\n\n\n<p>Nos deux invit\u00e9s y discutent de <span style=\"color:#ff3466\" class=\"has-inline-color\"><strong>la facult\u00e9 des outils d\u2019IA et d&rsquo;automatisation \u00e0 se transformer en vecteurs d&rsquo;\u00e9motion<\/strong><\/span>. <\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">L\u2019objectif<\/span> ? Examiner le lien entre \u00e9motion, IA et automatisation, mais aussi apporter des r\u00e9ponses \u00e0 des questions comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment expliquer la forte croissance de l\u2019adoption de l\u2019IA en entreprise ?<\/li>\n\n\n\n<li>Quel r\u00f4le pour l&rsquo;IA et l&rsquo;automatisation dans l&rsquo;exp\u00e9rience client ?<\/li>\n\n\n\n<li>L&rsquo;IA est-elle r\u00e9ellement faite pour susciter de l&rsquo;\u00e9motion ?<\/li>\n\n\n\n<li>Comment appr\u00e9hender le bin\u00f4me canaux digitaux-humain ?<\/li>\n\n\n\n<li>Quels sont les outils qui permettent \u00e0 l&rsquo;IA de mesurer les \u00e9motions des clients?<\/li>\n<\/ul>\n\n\n\n<p><meta charset=\"utf-8\">\u00c0 vos \u00e9couteurs !<\/p>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    \n\n    <section\n        class=\"  section article-body podcast-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p>Si le podcast vous pla\u00eet et vous aide dans vos r\u00e9flexions, le meilleur moyen de nous le dire, ou de nous partager un feedback constructif, c\u2019est simplement de laisser un avis (5 \u00e9toiles de pr\u00e9f\u00e9rence) sur Apple Podcasts.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement partager ce podcast autour de vous. Je suis s\u00fbr que vous connaissez quelqu\u2019un qui aimerait beaucoup \u00e9couter des conversations inspirantes sur l\u2019\u00e9cosyst\u00e8me de la relation client \ud83d\ude09<\/p>\n\n\n\n<p>C\u2019est gr\u00e2ce \u00e0 vos feedbacks et vos partages que nous allons pouvoir faire conna\u00eetre ce podcast et toucher de nouvelles personnes, alors n\u2019h\u00e9sitez pas !<\/p>\n\n\n\n<p>Si vous avez des questions sur le podcast ou des personnes que vous aimeriez que j\u2019interview, vous pouvez me contacter directement sur :&nbsp;<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff3466\" class=\"has-inline-color\"><strong><strong><strong>contact.odigo.fr@odigo.com<\/strong> <\/strong><\/strong><\/mark><\/strong><\/p>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":196671,"template":"","meta":{"_acf_changed":false,"footnotes":"","reading_time":"12 min","embed":"<iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1088697673&color=ff5500\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/odigocx\" title=\"Odigo\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Odigo<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/odigocx\/lia-et-lautomatisation-peuvent\" title=\"L&#x27;IA et L&#x27;automatisation peuvent-elles cr\u00e9er de l&#x27;\u00e9motion ?\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">L&#x27;IA et L&#x27;automatisation peuvent-elles cr\u00e9er de l&#x27;\u00e9motion ?<\/a><\/div>"},"tags":[],"topic":[],"podcast-season":[234,237],"class_list":["post-195858","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast-season-saison-1","podcast-season-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;IA et L&#039;automatisation peuvent-elles cr\u00e9er de l&#039;\u00e9motion ?<\/title>\n<meta name=\"description\" content=\"Dans cet \u00e9pisode de CX voices, nos invit\u00e9s discutent de la facult\u00e9 des outils d&#039;automatisation \u00e0 se transformer en vecteurs d&#039;\u00e9motion.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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