{"id":7921,"date":"2021-08-03T09:39:02","date_gmt":"2021-08-03T09:39:02","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=podcast&#038;p=7921"},"modified":"2026-03-28T00:43:37","modified_gmt":"2026-03-27T23:43:37","slug":"s1-ep7-lemotion-permet-elle-de-fideliser","status":"publish","type":"podcast","link":"https:\/\/odigo.com\/fr\/podcast\/s1-ep7-lemotion-permet-elle-de-fideliser\/","title":{"rendered":"S1 &#8211; Ep7 &#8211; L&rsquo;\u00e9motion permet-elle de fid\u00e9liser ?"},"content":{"rendered":"    <section\n        class=\"  section article-body podcast-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p><span style=\"text-decoration: underline\">Retrouvez ce podcast sur<\/span> : <a href=\"https:\/\/bit.ly\/3JKHNlc\" target=\"_blank\" rel=\"noreferrer noopener\">Apple podcast<\/a> \/\/ <a href=\"https:\/\/spoti.fi\/3t79kY2\" target=\"_blank\" rel=\"noreferrer noopener\">spotify<\/a> \/\/ <a href=\"https:\/\/apple.co\/31uYVdi\" target=\"_blank\" rel=\"noreferrer noopener\">Google podcast<\/a>  <\/p>\n\n\n\n<p>Dans ce septi\u00e8me volet de CX voices, le podcast d\u2019Odigo, <strong><span style=\"color:#ff3466\" class=\"has-inline-color\">Ornella Godard<\/span>,<\/strong> Directrice de l&rsquo;activation neuroscience au sein du groupe Ipsos, et <strong><span style=\"color:#ff3466\" class=\"has-inline-color\">Nicolas Courjaud,<\/span><\/strong> Responsable Excellence Op\u00e9rationnelle et Satisfaction Soci\u00e9taire \u00e0 la MAIF, d\u00e9battent de l&rsquo;impact des \u00e9motions sur la fid\u00e9lit\u00e9 client. <\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">L\u2019objectif de cet \u00e9pisode ?<\/span><\/mark>  Mieux comprendre <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff3466\" class=\"has-inline-color\">le lien entre l\u2019\u00e9motion d\u2019un client et sa fid\u00e9lisation \u00e0 l\u2019\u00e9gard d\u2019une entreprise<\/mark><\/strong> et apporter des r\u00e9ponses \u00e0 des questions comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suffit-il qu\u2019une marque nous fasse ressentir une \u00e9motion positive pour s\u2019y attacher ?<\/li>\n\n\n\n<li>Quelle est la place de l\u2019\u00e9motion dans les entreprises ?<\/li>\n\n\n\n<li>Quelles autres dimensions doivent-\u00eatre prisent en compte pour fid\u00e9liser ?<\/li>\n\n\n\n<li>Comment expliquer le fait que les clients soient de moins en moins fid\u00e8les et de plus en plus sensibles \u00e0 certaines valeurs ?<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 vos \u00e9couteurs !<\/p>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    \n\n    <section\n        class=\"  section article-body podcast-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p>Si le podcast vous pla\u00eet et vous aide dans vos r\u00e9flexions, le meilleur moyen de nous le dire, ou de nous partager un feedback constructif, c\u2019est simplement de laisser un avis (5 \u00e9toiles de pr\u00e9f\u00e9rence) sur Apple Podcasts.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement partager ce podcast autour de vous. Je suis s\u00fbr que vous connaissez quelqu\u2019un qui aimerait beaucoup \u00e9couter des conversations inspirantes sur l\u2019\u00e9cosyst\u00e8me de la relation client \ud83d\ude09<\/p>\n\n\n\n<p>C\u2019est gr\u00e2ce \u00e0 vos feedbacks et vos partages que nous allons pouvoir faire conna\u00eetre ce podcast et toucher de nouvelles personnes, alors n\u2019h\u00e9sitez pas !<\/p>\n\n\n\n<p>Si vous avez des questions sur le podcast ou des personnes que vous aimeriez que j\u2019interview, vous pouvez me contacter directement sur :<strong><strong><strong>contact.odigo.fr@odigo.com<\/strong> <\/strong><\/strong><\/p>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10322,"template":"","meta":{"_acf_changed":false,"footnotes":"","reading_time":"18 min","embed":"<iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1079468077&color=fa3363\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/odigocx\" title=\"Odigo\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">Odigo<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/odigocx\/lemotion-permet-elle-de\" title=\"L&#x27;\u00e9motion permet-elle de fid\u00e9liser ?\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">L&#x27;\u00e9motion permet-elle de fid\u00e9liser ?<\/a><\/div>"},"tags":[],"topic":[],"podcast-season":[234,237],"class_list":["post-7921","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast-season-saison-1","podcast-season-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9motion permet-elle de fid\u00e9liser ?<\/title>\n<meta name=\"description\" content=\"Dans cet \u00e9pisode de CX voices, nos invit\u00e9s se penchent sur le lien entre l\u2019\u00e9motion d\u2019un client et sa fid\u00e9lisation \u00e0 l\u2019\u00e9gard d\u2019une entreprise\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9motion permet-elle de fid\u00e9liser ?\" \/>\n<meta property=\"og:description\" content=\"Dans cet \u00e9pisode de CX voices, nos invit\u00e9s se penchent sur le lien entre l\u2019\u00e9motion d\u2019un client et sa fid\u00e9lisation \u00e0 l\u2019\u00e9gard d\u2019une entreprise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odigo.com\/fr\/podcast\/s1-ep7-lemotion-permet-elle-de-fideliser\/\" \/>\n<meta property=\"og:site_name\" content=\"Odigo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T23:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/08\/MicrosoftTeams-image-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"511\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/\",\"name\":\"L'\u00e9motion permet-elle de fid\u00e9liser ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/MicrosoftTeams-image-25.png\",\"datePublished\":\"2021-08-03T09:39:02+00:00\",\"dateModified\":\"2026-03-27T23:43:37+00:00\",\"description\":\"Dans cet \u00e9pisode de CX voices, nos invit\u00e9s se penchent sur le lien entre l\u2019\u00e9motion d\u2019un client et sa fid\u00e9lisation \u00e0 l\u2019\u00e9gard d\u2019une entreprise\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/#primaryimage\",\"url\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/MicrosoftTeams-image-25.png\",\"contentUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/MicrosoftTeams-image-25.png\",\"width\":511,\"height\":321},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/s1-ep7-lemotion-permet-elle-de-fideliser\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\\\/\\\/odigo.com\\\/fr\\\/podcast\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"S1 &#8211; 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