{"id":11377,"date":"2022-07-04T09:58:29","date_gmt":"2022-07-04T09:58:29","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=resource&#038;p=11377"},"modified":"2026-03-21T19:27:36","modified_gmt":"2026-03-21T18:27:36","slug":"experience-client-quand-emotion-rime-avec-relation","status":"publish","type":"resource","link":"https:\/\/odigo.com\/fr\/ressource\/experience-client-quand-emotion-rime-avec-relation\/","title":{"rendered":"Exp\u00e9rience client : quand \u00e9motion rime avec relation"},"content":{"rendered":"    <section\n        class=\"  section article-body resource-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p>Mettre l&rsquo;\u00e9motion au c\u0153ur de l&rsquo;exp\u00e9rience client est un enjeu majeur qui va permettre de cr\u00e9er de la valeur et faire la diff\u00e9rence aux yeux des clients. Aujourd&rsquo;hui, le r\u00f4le et, surtout, l&rsquo;impact de l&rsquo;\u00e9motion sont devenus des facteurs cl\u00e9s \u00e0 prendre en compte dans toute strat\u00e9gie d&rsquo;exp\u00e9rience client afin de se d\u00e9marquer de la concurrence, et ce, \u00e0 plusieurs niveaux :<br><br>\u2022 Satisfaction<br>\u2022 Fid\u00e9lisation<br>\u2022 D\u00e9cision d&rsquo;achat<br>\u2022 Recommandation<br><br><\/p>\n\n\n\n<p>D\u00e9couvrez notre s\u00e9rie de podcasts et de t\u00e9moignages, ainsi que notre livre blanc pour comprendre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment ces \u00e9motions peuvent influencer les d\u00e9cisions des clients ?<\/li>\n\n\n\n<li>\u00c0 quel point un impact \u00e9motionnel positif peut engendrer une exp\u00e9rience client optimale ?<\/li>\n\n\n\n<li>L&rsquo;importance de l&rsquo;aspect \u00e9motionnel chez les collaborateurs<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"392\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-03-16_GL-Visual-identity_VI-refresh-2021_White-papers_CX-voices_FR_Thumbnail-400x392_left_Final.png\" alt=\"\" class=\"wp-image-11679\" srcset=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-03-16_GL-Visual-identity_VI-refresh-2021_White-papers_CX-voices_FR_Thumbnail-400x392_left_Final.png 400w, https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-03-16_GL-Visual-identity_VI-refresh-2021_White-papers_CX-voices_FR_Thumbnail-400x392_left_Final-300x294.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>Pendant 4 mois, nous avons interview\u00e9 des marques et des experts lors de <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff3466\" class=\"has-inline-color\">8 \u00e9pisodes de podcasts<\/mark><\/strong>, dans le but de d\u00e9cortiquer le r\u00f4le de l&rsquo;\u00e9motion dans l&rsquo;exp\u00e9rience client. Celle-ci peut-elle fid\u00e9liser ? Quel est ce petit plus qui nous fait ressentir une \u00e9motion positive ou parfois n\u00e9gative ? Quel est l&rsquo;impact des \u00e9motions sur le travail des conseillers ?<br><br>Afin de vous faire profiter de l&rsquo;expertise et du v\u00e9cu professionnel riche et vari\u00e9 de nos intervenants, nous avons compil\u00e9 le meilleur des discussions et des r\u00e9flexions autour de ces questions, et beaucoup d&rsquo;autres, dans un seul support, notre nouveau livre blanc <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff3466\" class=\"has-inline-color\"><strong>&lsquo;Exp\u00e9rience client : quand \u00e9motion rime avec relation<\/strong>&lsquo;.<\/mark><\/p>\n\n\n\n<p> \u00c0 d\u00e9couvrir sans tarder !<\/p>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"author":1,"featured_media":11679,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"industry":[],"topic":[],"resource-category":[540],"class_list":["post-11377","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-ebooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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