{"id":11378,"date":"2022-05-24T07:56:31","date_gmt":"2022-05-24T07:56:31","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=resource&#038;p=11378"},"modified":"2026-03-21T19:25:59","modified_gmt":"2026-03-21T18:25:59","slug":"experience-client-laube-dune-nouvelle-ere-pour-le-retail","status":"publish","type":"resource","link":"https:\/\/odigo.com\/fr\/ressource\/experience-client-laube-dune-nouvelle-ere-pour-le-retail\/","title":{"rendered":"Exp\u00e9rience client : L\u2019aube d\u2019une nouvelle \u00e8re pour le retail"},"content":{"rendered":"    <section\n        class=\"  section article-body resource-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p>La fronti\u00e8re entre interactions en point de vente et e-commerce n&rsquo;a jamais \u00e9t\u00e9 aussi t\u00e9nue qu\u2019aujourd\u2019hui, <strong>les consommateurs ont tendance \u00e0 slalomer entre les b\u00e9n\u00e9fices du web et les avantages du point de vente<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>En un an, le nombre de nouveaux clients des sites de vente en ligne a augment\u00e9 de plus d&rsquo;un million, pour atteindre 41 millions d&rsquo;e-consommateurs au 1<\/strong><strong><sup>er<\/sup><\/strong><strong> trimestre 2021 !<\/strong><\/p>\n\n\n\n<p>Le recours accentu\u00e9 \u00e0 l&rsquo;e-commerce entra\u00eene des transformations pour les marques. Elles doivent mettre en place de nouvelles strat\u00e9gies pour r\u00e9pondre aux besoins de nouveaux clients r\u00e9guliers. Ces derniers ayant parfois davantage besoin d&rsquo;aide, de conseil et d&rsquo;assistance.&nbsp;<\/p>\n\n\n\n<p>Afin de garantir l&rsquo;excellence des interactions avec le client. Le recours \u00e0 une technologie de pointe, l&rsquo;utilisation de solutions d&rsquo;automatisations et channel-less font partie des solutions.<\/p>\n\n\n\n<p>Vous souhaitez en savoir plus ? Vous \u00eates friands de conseils d&rsquo;experts sur les nombreuses strat\u00e9gies \u00e0 adopter ? <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/05\/2022-02-17_GL-Visual-Identity_VI-refresh-2021_Netmedia-eCommerce_02_Netmedia-eCommerce-Thumbnail_FR_.png\" alt=\"\" class=\"wp-image-11549\" srcset=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/05\/2022-02-17_GL-Visual-Identity_VI-refresh-2021_Netmedia-eCommerce_02_Netmedia-eCommerce-Thumbnail_FR_.png 350w, https:\/\/odigo.com\/wp-content\/uploads\/2022\/05\/2022-02-17_GL-Visual-Identity_VI-refresh-2021_Netmedia-eCommerce_02_Netmedia-eCommerce-Thumbnail_FR_-300x300.png 300w, https:\/\/odigo.com\/wp-content\/uploads\/2022\/05\/2022-02-17_GL-Visual-Identity_VI-refresh-2021_Netmedia-eCommerce_02_Netmedia-eCommerce-Thumbnail_FR_-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<div class=\"intro-resource-form\" class=\"wp-block-odigo-blocks-simple-list\"><div class=\"row\"><div class=\"col-12\"><div class=\"links-tag\"><\/div><ul class=\"bullets bullets--vertical\"><li class=\"li-icon--check\">Cr\u00e9er une exp\u00e9rience client personnalis\u00e9e<\/li><li class=\"li-icon--check\"><strong><strong>D\u00e9velopper leur client\u00e8le et \u00e9tablir des liens r\u00e9els<\/strong><\/strong><\/li><\/ul><\/div><\/div><\/div>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"author":1,"featured_media":11549,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"industry":[],"topic":[210],"resource-category":[540],"class_list":["post-11378","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-commerce-de-detail","resource-category-ebooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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