{"id":11379,"date":"2022-05-09T13:30:21","date_gmt":"2022-05-09T13:30:21","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=resource&#038;p=11379"},"modified":"2026-03-21T19:32:52","modified_gmt":"2026-03-21T18:32:52","slug":"le-conseiller-bancaire-plus-que-jamais-au-coeur-de-la-relation-client","status":"publish","type":"resource","link":"https:\/\/odigo.com\/fr\/ressource\/le-conseiller-bancaire-plus-que-jamais-au-coeur-de-la-relation-client\/","title":{"rendered":"Le conseiller bancaire, plus que jamais au c\u0153ur de la relation client"},"content":{"rendered":"    <section\n        class=\"  section article-body resource-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<p>Les clients souhaitent obtenir rapidement des r\u00e9ponses Le secteur bancaire conna\u00eet une p\u00e9riode de bouleversements impuls\u00e9s par les nouvelles technologies et les nouveaux usages de consommateurs qui se tournent de plus en plus vers le digital. La relation client, elle, se diversifie. Aujourd&rsquo;hui, elle ne s&rsquo;exprime plus \u00e0 travers uniquement l&rsquo;agence, mais bien de mani\u00e8re omnicanale : agences, site web, t\u00e9l\u00e9phone, m-banking, r\u00e9seaux sociaux, applications de messagerie&#8230;<\/p>\n\n\n\n<p>\u00c0 travers une analyse pouss\u00e9e du cabinet MARKESS by Ex\u00e6gis et les t\u00e9moignages de<strong>&nbsp;Natacha Schreiber, Directrice Commerciale chez Banque Populaire Alsace Lorraine Champagne<\/strong>, et de&nbsp;<strong>Jean-Denis Paraire, Directeur de la Banque \u00e0 Distance chez Cr\u00e9dit Coop\u00e9ratif<\/strong>, ce livre blanc revient sur<strong>&nbsp;les grandes mutations et nouveaux enjeux du digital en mati\u00e8re de relation client dans le domaine bancaire<\/strong>.<\/p>\n\n\n\n<p> Entre attentes toujours croissantes des consommateurs, recherche de la meilleure exp\u00e9rience client possible, technologies de pointe et concurrence accrue, les chantiers \u00e0 mener n&rsquo;ont jamais \u00e9t\u00e9 aussi nombreux.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"331\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-04-04_BRAND-IDENTITY_GL-Visual-Identity_VI-refresh-2021_White-papers_Markess-Banking_WP-Thumbna.png\" alt=\"\" class=\"wp-image-11682\" srcset=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-04-04_BRAND-IDENTITY_GL-Visual-Identity_VI-refresh-2021_White-papers_Markess-Banking_WP-Thumbna.png 338w, https:\/\/odigo.com\/wp-content\/uploads\/2022\/06\/2022-04-04_BRAND-IDENTITY_GL-Visual-Identity_VI-refresh-2021_White-papers_Markess-Banking_WP-Thumbna-300x294.png 300w\" sizes=\"auto, (max-width: 338px) 100vw, 338px\" \/><\/figure>\n\n\n\n<div class=\"intro-resource-form\" class=\"wp-block-odigo-blocks-simple-list\"><div class=\"row\"><div class=\"col-12\"><div class=\"links-tag\"><strong>T\u00c9L\u00c9CHARGEZ NOTRE LIVRE BLANC ET D\u00c9COUVREZ COMMENT LES MARQUES S\u2019APPUIENT SUR UNE APPROCHE CHANNEL-LESS POUR\u00a0:<\/strong><\/div><ul class=\"bullets bullets--vertical\"><li class=\"li-icon--check\">Cr\u00e9er une exp\u00e9rience client personnalis\u00e9e<\/li><li class=\"li-icon--check\"><strong><strong>D\u00e9velopper leur client\u00e8le et \u00e9tablir des liens r\u00e9els<\/strong><\/strong><\/li><li class=\"li-icon--check\"><strong> <strong>Transformer les clients en ambassadeurs de la marque<\/strong><\/strong><\/li><\/ul><\/div><\/div><\/div>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"author":1,"featured_media":11682,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"industry":[],"topic":[],"resource-category":[540],"class_list":["post-11379","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-ebooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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