{"id":195873,"date":"2022-07-11T09:45:37","date_gmt":"2022-07-11T09:45:37","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=resource&#038;p=12053"},"modified":"2026-04-10T16:16:16","modified_gmt":"2026-04-10T15:16:16","slug":"une-experience-client-reussie-a-lere-de-la-transformation-phygitale","status":"publish","type":"resource","link":"https:\/\/odigo.com\/fr\/ressource\/une-experience-client-reussie-a-lere-de-la-transformation-phygitale\/","title":{"rendered":"Une exp\u00e9rience client r\u00e9ussie \u00e0 l\u2019\u00e8re de la transformation phygitale"},"content":{"rendered":"    <section\n        class=\"  section article-body resource-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Depuis 2020, l\u2019ann\u00e9e qui a donn\u00e9 un coup d&rsquo;arr\u00eat brutal \u00e0 presque tous les secteurs, le recours \u00e0 diff\u00e9rents canaux digitaux devient de plus en plus privil\u00e9gi\u00e9, surtout dans le domaine de la relation client. Cependant, nul ne peut nier le besoin des relations humaines dans ce domaine, l\u2019\u00e9quilibre entre le physique et le digital est donc une n\u00e9cessit\u00e9 quand on veut fournir une exp\u00e9rience client optimale.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"336\" height=\"330\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/07\/2022-02-22_GL_Visual-Identity_02_VI-refresh-2021_White-papers_Phygital_WP-Thumbnail_330x330px_left_f-1-1.png\" alt=\"\" class=\"wp-image-12065\" srcset=\"https:\/\/odigo.com\/wp-content\/uploads\/2022\/07\/2022-02-22_GL_Visual-Identity_02_VI-refresh-2021_White-papers_Phygital_WP-Thumbnail_330x330px_left_f-1-1.png 336w, https:\/\/odigo.com\/wp-content\/uploads\/2022\/07\/2022-02-22_GL_Visual-Identity_02_VI-refresh-2021_White-papers_Phygital_WP-Thumbnail_330x330px_left_f-1-1-300x295.png 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/figure>\n\n\n\n<div class=\"intro-resource-form\" class=\"wp-block-odigo-blocks-simple-list\"><div class=\"row\"><div class=\"col-12\"><div class=\"links-tag\">T\u00c9L\u00c9CHARGEZ NOTRE LIVRE BLANC POUR :<\/div><ul class=\"bullets bullets--vertical\"><li class=\"li-icon--check\"><br>Savoir comment r\u00e9ussir son exp\u00e9rience client en pleine transformation phygitale<br><\/li><li class=\"li-icon--check\"><strong>Conna\u00eetre les meilleures pratiques dans l&rsquo;identification des clients<\/strong><br><\/li><li class=\"li-icon--check\"><strong>Concevoir le parcours client de demain<\/strong><\/li><\/ul><\/div><\/div><\/div>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    ","protected":false},"author":1,"featured_media":12065,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"industry":[],"topic":[210],"resource-category":[540],"class_list":["post-195873","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-commerce-de-detail","resource-category-ebooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exp\u00e9rience client phygitale: Le guide complet | Odigo<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment r\u00e9ussir votre exp\u00e9rience client \u00e0 l&#039;\u00e8re de la transformation phygitale. Alliez le meilleur du digital et du physique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odigo.com\/fr\/ressource\/une-experience-client-reussie-a-lere-de-la-transformation-phygitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exp\u00e9rience client phygitale: Le guide complet | Odigo\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment r\u00e9ussir votre exp\u00e9rience client \u00e0 l&#039;\u00e8re de la transformation phygitale. 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