{"id":22966,"date":"2025-08-29T13:09:26","date_gmt":"2025-08-29T13:09:26","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=resource&p=22966"},"modified":"2026-04-02T16:49:38","modified_gmt":"2026-04-02T15:49:38","slug":"banque-experience-client-rapport","status":"publish","type":"resource","link":"https:\/\/odigo.com\/fr\/ressource\/banque-experience-client-rapport\/","title":{"rendered":"L’exp\u00e9rience client dans le secteur bancaire"},"content":{"rendered":"\n

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Rapport Banque : r\u00e9inventer l’exp\u00e9rience client dans le secteur bancaire<\/h2>\n\n\n\n

\u00c0 l’heure o\u00f9 2,7 millions de Fran\u00e7ais changent de banque chaque ann\u00e9e, la fid\u00e9lisation est devenue le d\u00e9fi majeur du secteur. Les produits ne suffisent plus \u00e0 faire la diff\u00e9rence. Face aux Fintechs et aux nouvelles attentes de clients qui exigent \u00e0 la fois l’instantan\u00e9it\u00e9 du digital et la pertinence du conseil humain, les banques doivent r\u00e9inventer leur mod\u00e8le relationnel.<\/p>\n\n\n\n

Ce rapport vous donne les cl\u00e9s pour transformer votre exp\u00e9rience client en un puissant levier de confiance et de croissance durable.<\/p>\n\n\n\n

T\u00e9l\u00e9chargez notre rapport pour d\u00e9couvrir :<\/h2>\n\n\n\n
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    \n
  • Pourquoi la fid\u00e9lit\u00e9 des clients s’\u00e9rode et les actions concr\u00e8tes pour inverser la tendance (insatisfaction li\u00e9e au conseiller, manque de r\u00e9activit\u00e9, etc.).<\/li>\n\n\n\n
  • Les 3 piliers essentiels (S\u00e9curit\u00e9, Fiabilit\u00e9, Expertise) pour construire une relation de confiance \u00e0 long terme avec vos clients.<\/li>\n\n\n\n
  • Comment d\u00e9ployer l’Intelligence Artificielle de mani\u00e8re responsable et cibl\u00e9e pour personnaliser les parcours, tout en respectant les nouvelles r\u00e9glementations (DORA, AI Act).<\/li>\n\n\n\n
  • Les strat\u00e9gies pour r\u00e9ussir le mod\u00e8le hybride, en orchestrant parfaitement vos canaux digitaux, vos agences et vos centres de contacts.<\/li>\n\n\n\n
  • Des cas d’usages concrets pour transformer votre centre de contacts en un p\u00f4le d’expertise, garantir une r\u00e9solution au premier contact et am\u00e9liorer la satisfaction client.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

    <\/p>\n","protected":false},"author":1,"featured_media":22973,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"industry":[],"topic":[],"resource-category":[540],"class_list":["post-22966","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-ebooks"],"acf":[],"yoast_head":"\nL'exp\u00e9rience client dans le secteur bancaire<\/title>\n<meta name=\"description\" content=\"Ce rapport vous donne les cl\u00e9s pour transformer votre exp\u00e9rience client en un puissant levier de confiance et de croissance durable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odigo.com\/fr\/ressource\/banque-experience-client-rapport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'exp\u00e9rience client dans le secteur 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