{"id":12719,"date":"2022-09-19T13:46:11","date_gmt":"2022-09-19T13:46:11","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=success-story&#038;p=12719"},"modified":"2026-04-30T15:09:46","modified_gmt":"2026-04-30T14:09:46","slug":"pmu","status":"publish","type":"success-story","link":"https:\/\/odigo.com\/fr\/success-story\/pmu\/","title":{"rendered":"PMU"},"content":{"rendered":"    <section\n        class=\"  section article-body success-story-article-body article-white \">\n\n                <div class=\"container\">\n            <div class=\"row\">\n\n                <div class=\"col-12 article-text\">\n                    \n\n<h1 class=\"wp-block-heading\" id=\"h-pmu-and-odigo-a-solid-partnership-that-owes-nothing-to-chance\">PMU et Odigo : un partenariat solide qui ne doit rien au hasard<\/h1>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PMU - Un partenariat solide avec Odigo pour simplifier les parcours clients\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/70UOGWjJK6Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview\">Le contexte<\/h2>\n\n\n\n<p>Le <strong>PMU (Pari Mutuel Urbain)<\/strong> est une <a href=\"https:\/\/www.pmu.fr\/\">entreprise fran\u00e7aise de paris hippiques<\/a>, proposant \u00e9galement des paris sportifs et des jeux de poker en ligne. Elle adresse deux types de client\u00e8le passionn\u00e9e : les clients qui jouent dans les 13 400 points de vente en France ou sur un hippodrome de mani\u00e8re anonyme et les clients qui jouent sur compte en pariant via des interfaces digitales. Ce sont essentiellement des clients qui jouent sur compte, environ 800 000, qui contactent le service client, pour cr\u00e9er puis g\u00e9rer leur compte, parier en ligne, questionner sur des faits de course, etc.<\/p>\n\n\n\n<p>250 conseillers r\u00e9pondent \u00e0 leurs questions, g\u00e8rent les ventes et le service client. Pour que chaque point de contact, de la souscription \u00e0 la gestion d\u2019un dysfonctionnement, <strong>g\u00e9n\u00e8re une \u00e9motion positive<\/strong>, une prise en charge ultra segment\u00e9e et des dispositifs sur mesure ont \u00e9t\u00e9 mis en place en fonction des profils clients. Depuis 2 ans, Odigo est le partenaire du PMU pour am\u00e9liorer le pilotage de sa relation client.<\/p>\n\n\n\n<p>S\u00e9bastien Passedouet, Directeur des Services et de la Relation Client, PMU, nous en parle dans cette vid\u00e9o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Chiffres cl\u00e9s<\/h2>\n\n\n\n<p>Des scores de satisfaction tr\u00e8s flatteurs \u00e0 plus de 90 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">Le challenge<\/h2>\n\n\n\n<p>Pour g\u00e9n\u00e9rer une \u00e9motion positive \u00e0 chaque point de contact, le PMU avait plusieurs objectifs : Simplifier les parcours clients (qu\u2019ils soient digitaux ou en points de vente) et les outils de gestion des conseillers &#8211; <strong>\u00catre toujours pr\u00e9sent<\/strong> aux c\u00f4t\u00e9s de ses clients, <strong>au bon moment<\/strong> et au bon endroit, afin de leur apporter imm\u00e9diatement le service dont ils ont besoin &#8211;<strong> Apporter un confort maximum aux conseillers<\/strong> pour faciliter la consultation des informations, la gestion des appels et des m\u00e9dias \u00e9crits, etc.<\/p>\n\n\n\n<p>Pour adresser tous ces points, le PMU \u00e9tait \u00e0 la recherche d\u2019un partenaire dot\u00e9 d\u2019exp\u00e9riences crois\u00e9es dans toutes les industries et dans diff\u00e9rents pays.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">La solution<\/h2>\n\n\n\n<p>Les solutions Odigo\u2122 qui ont \u00e9t\u00e9 impl\u00e9ment\u00e9es en milieu d\u2019ann\u00e9e 2020 sont adapt\u00e9es \u00e0 tous les types d\u2019activit\u00e9s et r\u00e9pondent aux besoins du PMU. Elles comprennent notamment, la collecte des appels, la reconnaissance vocale, les SMS, un connecteur avec le CRM Salesforce du PMU et la suite QM de Verint.<\/p>\n\n\n\n<p>La prochaine \u00e9tape est la mise en place prochaine d\u2019un voicebot pour aider les clients \u00e0 cr\u00e9er un compte sur le site PMU.fr.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits\">Les avantages<\/h2>\n\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/section>\n    \n\n\n<section class=\"section section--grid-images undefined\" class=\"wp-block-odigo-blocks-three-col-grid-with-image\"><div class=\"container\"><div class=\"row\"><div><div class=\"row row-boxes\"><div data-box=\"0\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/05\/2021-04_16_Odigo-com-v2_Webpage-icons_bot_10.png\" alt=\"\"\/><\/div><span class=\"box-title\">Une relation de confiance :<\/span><p><br>c\u2019est dans les moments difficiles que les partenariats solides se r\u00e9v\u00e8lent. La relation de confiance entre Odigo et PMU est suffisamment forte pour que le point de vue du PMU soit entendu et pris en consid\u00e9ration \u00e0 chaque \u00e9tape de la collaboration, de la d\u00e9finition et mise en place du projet aux \u00e9volutions continues de la solution.<br><\/p><\/div><\/div><div data-box=\"1\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/04\/2021-03-29_Odigo_Webpage_Icons_104x104px_Opt1_v1_Draft_MP_Cloud.png\" alt=\"\"\/><\/div><span class=\"box-title\">La robustesse et l\u2019\u00e9volutivit\u00e9 de la solution<\/span><p>la solution Odigo\u2122 apporte aux conseillers clients du PMU les outils intuitifs dont ils ont besoin au quotidien pour travailler plus efficacement. En apportant \u00e0 leurs clients des solutions personnalis\u00e9es de mani\u00e8re simple et rapide, les conseillers peuvent aller plus loin et proposer de nouveaux services. Ils deviennent ainsi des ambassadeurs de la marque PMU.<\/p><\/div><\/div><div data-box=\"2\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/05\/2021-04_16_Odigo-com-v2_Webpage-icons_bot_4.png\" alt=\"\"\/><\/div><span class=\"box-title\">L\u2019ouverture :<\/span><p>La capacit\u00e9 d\u2019\u00e9coute d\u2019Odigo des besoins sp\u00e9cifiques du PMU pour les injecter dans les futures roadmaps.<\/p><\/div><\/div><div data-box=\"3\" class=\"col-md-6\"><div class=\"box box--regular\"><div class=\"box-img\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2021\/05\/2021-04_16_Odigo-com-v2_Webpage-icons_become-a-partner.png\" alt=\"\"\/><\/div><span class=\"box-title\">L\u2019int\u00e9gration avec le CRM :<\/span><p>le CRM est l\u2019outil ma\u00eetre \u00e0 partir duquel tous les gestes techniques et administratifs sont op\u00e9r\u00e9s. Il \u00e9tait important d\u2019int\u00e9grer l\u2019acc\u00e8s \u00e0 la t\u00e9l\u00e9phonie, la gestion des appels et la console digitale au CRM, afin de simplifier le poste du conseiller et lui offrir un environnement de travail optimis\u00e9. Pour cela, l\u2019int\u00e9gration avec Salesforce \u00e9tait la bonne formule.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"section section--company-info\">\n\t\t<div class=\"container\">\n\t\t\t<h2 class=\"wp-block-heading\">\n\t\t\t\t\u00c0 propos de l&#039;entreprise\t\t\t<\/h2>\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"row company-info-top\">\n\t\t\t\t\t<div class=\"col-md-3\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2026\/03\/Logo_PMU.webp\"\n\t\t\t\t\t\t\talt=\"PMU logo\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-9 company-info-main\">\n\t\t\t\t\t\tLe PMU op\u00e8re dans l\u2019univers des jeux d\u2019argent. Son activit\u00e9 principale consiste \u00e0 organiser des paris sur des courses hippiques. Le PMU propose une gamme de paris qu\u2019il commercialise en France (via son r\u00e9seau de 13 400 points de vente, en hippodromes ou encore sur Internet) et \u00e0 l\u2019international (avec plus de 100 partenaires dans 58 pays. Ses 1200 collaborateurs sont r\u00e9partis sur 23 sites en France m\u00e9tropolitaine et outre-mer.\n\t\t\t\t\t\t<div class=\"company-info-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-3 company-info-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">Industry: <\/div>\n\t\t\t\t\t\t\t<div class=\"value\">Media &amp; Entertainment<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"label\">Markets: <\/div>\n\t\t\t\t\t\t\t<div class=\"value\">Benelux, France<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":198687,"template":"","meta":{"_acf_changed":false,"footnotes":"","reading_time":""},"tags":[],"region":[115,137],"industry":[222],"topic":[],"class_list":["post-12719","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","region-benelux","region-france","industry-medias-et-divertissement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9moignage de PMU sur la solution Odigo<\/title>\n<meta name=\"description\" content=\"Comment le PMU tire parti de la solution Odigo pour am\u00e9liorer les parcours clients et g\u00e9n\u00e9rer des \u00e9motions positives ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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