{"id":21335,"date":"2025-04-02T10:37:31","date_gmt":"2025-04-02T10:37:31","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=talkers&amp;p=21335"},"modified":"2025-04-02T10:37:31","modified_gmt":"2025-04-02T10:37:31","slug":"jean-marc-penelaud-2","status":"publish","type":"talkers","link":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/","title":{"rendered":"Jean-Marc Penelaud"},"content":{"rendered":"\n<section class=\"mt-2 mb-4 align wp-block-oab-two-column-with-speaker-and-text\">\n    <div class=\"container-xxl\">\n        <div class=\"row justify-content-between\">\n            <div class=\"col-md-12 col-lg-7 col-xl-7 order-lg-1 order-sm-2 order-2 oab-two-column-with-speaker-and-text__content-container\">\n                <h1 class=\"oab-two-column-with-speaker-and-text__title\">L\u2019\u00e9volution de la fid\u00e9lit\u00e9 client \u00e0 La Redoute<\/h1>\n                <div class=\"oab-two-column-with-speaker-and-text__description\">\n                    Jean Marc Pelenaud est Directeur de la relation client \u00e0 La Redoute. Pour The Talk CX 2023, il vient nous parler du concept de fid\u00e9lit\u00e9 client \u00e0 travers l\u2019histoire de l\u2019entreprise.<br \/>\n<br \/>\nLa fid\u00e9lit\u00e9 client est un \u00e9l\u00e9ment essentiel de la relation client.<br \/>\n<br \/>\nD\u00e9couvrons comment La Redoute a r\u00e9ussi le tour de force de se transformer digitalement au d\u00e9but des ann\u00e9es 2000 et par quels moyens elle a renforc\u00e9 aussi la fid\u00e9lit\u00e9 client.<br \/>\n<br \/>\nUne v\u00e9ritable histoire d\u2019amour de pr\u00e8s d\u2019un si\u00e8cle, qui nous est racont\u00e9e sur la sc\u00e8ne du th\u00e9\u00e2tre de la Ga\u00eet\u00e9 Lyrique.                <\/div>\n            <\/div>\n\n\n\n            <div class=\"col-md-12 col-lg-4 col-xl-4 order-lg-2 order-sm-1 order-1\">\n                <div class=\"oab-two-column-with-speaker-and-text__images\">\n\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__bg\"><\/div>\n\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"oab-two-column-with-speaker-and-text__img\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"oab-two-column-with-speaker-and-text__speaker-name\">Jean-Marc Penelaud<\/h2>\n\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__speaker-position\">Directeur de la relation Client<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__logo\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/Logo-La-Redoute-Blanc-1.png\" alt=\"\" title=\"Logo-La-Redoute-Blanc\"><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__social-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__linkedin-icon\"><a href=\"https:\/\/www.linkedin.com\/in\/jean-marc-penelaud-97079286\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\"><\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"oab-two-column-with-speaker-and-text__icon \" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Rectangle%2021.png\" alt=\"Pink rectangle\" title=\"Pink rectangle\">\n                <\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"mt-2 align wp-block-oab-title-pink\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12 col-lg-12\">\n\t\t\t\t\t\t\t\t<div class=\"title-pink left-position\">\n\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\tRevivez le talk de Jean-Marc Penelaud\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"mt-2 mb-4 align wp-block-oab-video\">\n    <div class=\"container-xxl\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12 oab-video__video-container\">\n\t\t\t\t\t<div class=\"oab-video__video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe class=\"oab-video__video-iframe\" data-cookieconsent=\"marketing\" frameborder=\"0\" allowfullscreen  title=\"The Talk CX 2023 | Jean-Marc Pelenaud, La Redoute - L&#039;\u00e9volution de la fid\u00e9lit\u00e9 client\" width=\"640\" height=\"360\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/1CT7C45lvys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"cookieconsent-optout-marketing\">\n                                                            <div class=\"cookieconsent-wrapper\">\n                                                              <div>Veuillez <a>accepter les cookies marketing<\/a> pour regarder la vid\u00e9o.<\/div>\n                                                            <\/div>\n                                                          <\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"mt-2 align talker-content wp-block-oab-article-content\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n            <div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12\">\n                <div class=\"oab-article-content__content\">\n                    <p>Qui dit nouvelle \u00e9dition, dit nouveaux invit\u00e9s pour The Talk CX, l\u2019\u00e9v\u00e8nement qui rassemble les professionnels de la relation client. Nous accueillons sur sc\u00e8ne, Jean Marc Pelenaud, Directeur de la relation client chez la Redoute.<\/p>\n<p>\u00c0 travers l\u2019histoire de la Redoute, il vient nous parler de fid\u00e9lit\u00e9 client, un concept essentiel pour l\u2019entreprise mythique du nord de la France.<\/p>\n<p>Jean-Marc Penelaud d\u00e9veloppe son Talk \u00e0 travers 3 grandes id\u00e9es qui ont contribu\u00e9 \u00e0 la fid\u00e9lit\u00e9 client : l\u2019histoire de l\u2019entreprise, sa transformation digitale et l\u2019engagement des collaborateurs.<\/p>\n<p>&nbsp;<\/p>\n<h3>Une fid\u00e9lit\u00e9 client fond\u00e9e sur le fameux catalogue<\/h3>\n<p>&nbsp;<\/p>\n<p>La Redoute, aussi surnomm\u00e9e \u201cLa grande dame\u201d par Jean-Marc Penelaud, vient de f\u00eater ses 186 ans.<\/p>\n<p>En 1837, Joseph Pollet, son fondateur, ne se doutait pas du succ\u00e8s qui l\u2019attendait \u00e0 la cr\u00e9ation de sa premi\u00e8re filature de laine \u00e0 Roubaix. En 1873, il fait construire une usine, toujours \u00e0 Roubaix, dans la rue de la Redoute\u2026 Un nom qui lui collera \u00e0 la peau.<\/p>\n<p>La premi\u00e8re \u00e9dition du l\u00e9gendaire catalogue (qui ne contient que 16 pages) sort en 1928 : la Redoute moderne est n\u00e9e. Des avanc\u00e9es apparaissent sur les d\u00e9cennies suivantes comme la carte Kangourou en 1968 et le lancement du 24 heures Chrono en 1984.<\/p>\n<p>En 1999, la Redoute est leader de la vente par correspondance.<\/p>\n<p>Les ann\u00e9es suivantes sont marqu\u00e9es par un changement du mod\u00e8le de commercialisation et le passage au num\u00e9rique. Elle est finalement rachet\u00e9e par le groupe Galeries Lafayette en 2022.<\/p>\n<p>La Redoute, c\u2019est une histoire de fid\u00e9lit\u00e9 client longue de pr\u00e8s d\u2019un si\u00e8cle, autour d\u2019un \u00e9l\u00e9ment fondamental : son fameux catalogue.<\/p>\n<p>Quand Jean-Marc Pelenaud montre au public quelques pages du catalogue papier de La Redoute, la nostalgie envahit la salle. Que de souvenirs ! Presque chaque foyer fran\u00e7ais a parcouru ces pages, \u00e0 chaque saison et pour chaque occasion.<\/p>\n<p>\u00c0 partir des ann\u00e9es 2000, tout va plus vite, le commerce en ligne se d\u00e9veloppe et les clients sont moins fid\u00e8les. La situation se d\u00e9grade pour La Redoute, les ventes chutent et le catalogue papier dispara\u00eet\u2026.<\/p>\n<p>&nbsp;<\/p>\n<h3>Le challenge de la digitalisation de La Redoute expliqu\u00e9 par Jean-Marc Pelenaud<\/h3>\n<p>&nbsp;<\/p>\n<p>Jean-Marc Pelenaud revient sur une \u00e9tape cruciale et n\u00e9cessaire pour la Redoute : la transformation digitale. Il s\u2019agit de passer de la vente \u00e0 distance au e-commerce, tout en favorisant le dispositif mobile qui a fortement gagn\u00e9 en popularit\u00e9.<\/p>\n<p>La Redoute se r\u00e9invente et se restructure compl\u00e8tement pour s\u2019adapter aux nouveaux besoins : d\u00e9partements informatique, logistique, marketing, ressources humaines \u2026 On cr\u00e9e un site internet et une application mobile : l\u2019entreprise se digitalise.<\/p>\n<p>Elle opte pour une strat\u00e9gie mobile first qui offre la meilleure exp\u00e9rience client.<\/p>\n<p>Jean-Marc Pelenaud pr\u00e9sente un comparatif des usages et besoins de l\u2019application mobile face au catalogue papier. Il pr\u00e9sente les caract\u00e9ristiques et les avantages suivants :<\/p>\n<p>\u25cf La recherche : faciliter la s\u00e9lection de produits gr\u00e2ce \u00e0 une personnalisation avanc\u00e9e selon certains crit\u00e8res,<\/p>\n<p>\u25cf La mobilit\u00e9 : \u00eatre toujours sous la main, dans le smartphone,<\/p>\n<p>\u25cf Le partage : permettre de partager des produits \u00e0 des proches de mani\u00e8re simple et rapide,<\/p>\n<p>\u25cf L\u2019inspiration : offrir un acc\u00e8s \u00e0 de multiples ressources (photos, liens, vid\u00e9os, produits associ\u00e9s&#8230;) de tendances et de nouveaut\u00e9s,<\/p>\n<p>\u25cf Le parcours d\u2019achat : accompagner le client \u00e0 toutes les \u00e9tapes de son achat (de la s\u00e9lection du produit jusqu\u2019au paiement, et m\u00eame au-del\u00e0).<\/p>\n<p>Avec une m\u00e9taphore, il assimile la relation entre le client et La Redoute \u00e0 une relation amoureuse.<\/p>\n<p>L\u2019application mobile contribue \u00e0 raviver la flamme de la relation client et \u00e0 le fid\u00e9liser. Jean-Marc Pelenaud confie que les utilisateurs de l\u2019application sont les plus fid\u00e8les clients et repr\u00e9sentent 30 % du chiffre d\u2019affaires.<\/p>\n<p>Bien s\u00fbr, il faut aussi g\u00e9rer les disputes et c\u2019est l\u00e0 que le conseiller conjugal (ou conseiller client) intervient. Gr\u00e2ce \u00e0 des petites attentions (accompagnement personnalis\u00e9, petits cadeaux,&#8230;), il contribue \u00e0 reconstruire la confiance de la relation (client).<\/p>\n<p>Jean-Marc Pelenaud termine son Talk avec la citation de Mark Twain : \u00ab Ils ne savaient pas que c&rsquo;\u00e9tait impossible, alors ils l&rsquo;ont fait \u00bb. Il \u00e9voque ainsi un autre \u00e9l\u00e9ment cl\u00e9 de la fid\u00e9lit\u00e9 client : les collaborateurs.<\/p>\n<p>Ils ont \u00e9t\u00e9 le moteur de la transformation de l\u2019entreprise. Au moment le plus d\u00e9licat, leur engagement et leur mobilisation ont permis de redonner vie \u00e0 La Redoute.<\/p>\n<p>Visionnez l\u2019int\u00e9gralit\u00e9 du Talk de Jean-Marc Pelenaud<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"mt-2 mb-4 align wp-block-oab-two-column-quote-with-video\">\n    <div class=\"container-xxl\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-12 col-lg-6 col-xl-6 oab-two-column-quote-with-video__slides-content\">\n\t\t\t\t<h3 class=\"oab-two-column-quote-with-video__title\">Backstage<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_quote\">\u00ab\u00a0La fid\u00e9lisation est plus valorisante que l&#039;acquisition de nouveaux clients\u00a0\u00bb<\/div>\n\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_name\">Jean-Marc Penelaud<\/div>\n\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_position\">Directeur de la relation Client<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__linkedin-icon\"><a href=\"https:\/\/www.linkedin.com\/in\/jean-marc-penelaud-97079286\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\"><\/a><\/div>\n\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-md-12 col-lg-6 col-xl-6 oab-two-column-quote-with-video__video-container\">\n\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__video\">\n\t\t\t\t\t\t\t\t\t\t\t<iframe class=\"oab-two-column-quote-with-video__video-iframe\" data-cookieconsent=\"marketing\" frameborder=\"0\" allowfullscreen  title=\"The Talk CX 2023 | Backstage - Jean-Marc Pelenaud\" width=\"640\" height=\"360\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/p_hmgIA_Ruw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-marketing\">\n                                                            <div class=\"cookieconsent-wrapper\">\n                                                              <div>Veuillez <a>accepter les cookies marketing<\/a> pour regarder la vid\u00e9o.<\/div>\n                                                            <\/div>\n                                                          <\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"mt-2 align mb-4 wp-block-oab-title-pink\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n\t\t\t            <div class=\"col-md-10 offset-md-1 col-lg-10 offset-lg-1\">\n\t\t\t\t\t\t\t\t<div class=\"title-pink \">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9couvrez d&#039;autres Talkers\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"mt-2 align mb-4 wp-block-oab-talks-replay-grid\"  id=\"talkers\">\n\t<div class=\"container-xxl\">\n\t\t<div class=\"row\">\n        \t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12 oab-talks-replay-grid__content-container\" data-event-title=\"The Talk CX 2023\" data-event-url=\"https:\/\/odigo.com\/fr\/event\/the-talk-cx-2023\/\">\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">Jean-Marc Penelaud<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">Jean-Marc Penelaud<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">Jean-Marc Penelaud<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">Jean-Marc Penelaud<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" alt=\"\" title=\"jean-marc-penelaud-la-redoute\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">Jean-Marc Penelaud<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"oab-talks-replay-grid__content-prototype\">\n\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"Talker photo\" title=\"Talker photo\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__linkedin-icon\">\n\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"Talker logo\" title=\"Talker logo\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":21341,"template":"","meta":{"_acf_changed":true,"footnotes":""},"tags":[],"class_list":["post-21335","talkers","type-talkers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jean-Marc Penelaud - Odigo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jean-Marc Penelaud - Odigo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Odigo\" \/>\n<meta property=\"og:image\" content=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/\",\"name\":\"Jean-Marc Penelaud - Odigo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/jean-marc-penelaud-la-redoute-1.png\",\"datePublished\":\"2025-04-02T10:37:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/jean-marc-penelaud-la-redoute-1.png\",\"contentUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/jean-marc-penelaud-la-redoute-1.png\",\"width\":499,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/jean-marc-penelaud-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jean-Marc Penelaud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\",\"name\":\"Odigo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/odigo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#organization\",\"name\":\"Odigo\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-odigo.svg\",\"contentUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-odigo.svg\",\"width\":142,\"height\":63,\"caption\":\"Odigo\"},\"image\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jean-Marc Penelaud - Odigo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Jean-Marc Penelaud - Odigo","og_url":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/","og_site_name":"Odigo","og_image":[{"width":499,"height":500,"url":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/","url":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/","name":"Jean-Marc Penelaud - Odigo","isPartOf":{"@id":"https:\/\/odigo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/#primaryimage"},"image":{"@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/#primaryimage"},"thumbnailUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png","datePublished":"2025-04-02T10:37:31+00:00","breadcrumb":{"@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/#primaryimage","url":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png","contentUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/jean-marc-penelaud-la-redoute-1.png","width":499,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/odigo.com\/fr\/talkers\/jean-marc-penelaud-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/odigo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Jean-Marc Penelaud"}]},{"@type":"WebSite","@id":"https:\/\/odigo.com\/fr\/#website","url":"https:\/\/odigo.com\/fr\/","name":"Odigo","description":"","publisher":{"@id":"https:\/\/odigo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/odigo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/odigo.com\/fr\/#organization","name":"Odigo","url":"https:\/\/odigo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/odigo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/odigo.com\/wp-content\/uploads\/2026\/03\/logo-odigo.svg","contentUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2026\/03\/logo-odigo.svg","width":142,"height":63,"caption":"Odigo"},"image":{"@id":"https:\/\/odigo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers\/21335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers"}],"about":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/types\/talkers"}],"author":[{"embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers\/21335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/media\/21341"}],"wp:attachment":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/media?parent=21335"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/tags?post=21335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}