{"id":21345,"date":"2025-04-02T12:39:39","date_gmt":"2025-04-02T12:39:39","guid":{"rendered":"https:\/\/www.odigo.com\/fr-fr\/?post_type=talkers&amp;p=21345"},"modified":"2025-04-02T12:39:39","modified_gmt":"2025-04-02T12:39:39","slug":"florence-desert","status":"publish","type":"talkers","link":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/","title":{"rendered":"Florence Desert"},"content":{"rendered":"\n<section class=\"mt-2 mb-4 align mb-4 wp-block-oab-two-column-with-speaker-and-text\">\n    <div class=\"container-xxl\">\n        <div class=\"row justify-content-between\">\n            <div class=\"col-md-12 col-lg-7 col-xl-7 order-lg-1 order-sm-2 order-2 oab-two-column-with-speaker-and-text__content-container\">\n                <h1 class=\"oab-two-column-with-speaker-and-text__title\">Mon produit est le symbole de la France<\/h1>\n                <div class=\"oab-two-column-with-speaker-and-text__description\">\n                    Les meilleures ann\u00e9es, la tour Eiffel accueille entre 6 et 7 millions de visiteurs, et parfois jusqu\u2019\u00e0 35\u202f000 visiteurs par jour au mois d\u2019ao\u00fbt. Comment garder le sens de l&rsquo;accueil avec autant de visiteurs ? La mission de Florence Desert, Directrice de l\u2019exploitation et de l&rsquo;exp\u00e9rience visiteurs chez la Soci\u00e9t\u00e9 d&rsquo;Exploitation de la tour Eiffel, est de r\u00e9pondre \u00e0 cette question.<br \/>\n<br \/>\nCette tour, comment la faire vivre ? Et surtout, comment donner envie aux visiteurs de (re)venir visiter le monument ? La relation client \u00e0 la tour c\u2019est une v\u00e9ritable histoire d\u2019amour, racont\u00e9e sur sc\u00e8ne par Florence Desert.                <\/div>\n            <\/div>\n\n\n\n            <div class=\"col-md-12 col-lg-4 col-xl-4 order-lg-2 order-sm-1 order-1\">\n                <div class=\"oab-two-column-with-speaker-and-text__images\">\n\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__bg\"><\/div>\n\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__img-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"oab-two-column-with-speaker-and-text__img\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"oab-two-column-with-speaker-and-text__speaker-name\">Florence Desert<\/h2>\n\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__speaker-position\">Directrice de l\u2019exploitation et de l\u2019exp\u00e9rience visiteurs<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__logo\"><img decoding=\"async\" src=\"\" alt=\"\" title=\"\"><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__social-media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-with-speaker-and-text__linkedin-icon\"><a href=\"https:\/\/www.linkedin.com\/in\/florence-desert-b0082647\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\"><\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"oab-two-column-with-speaker-and-text__icon \" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Rectangle%2021.png\" alt=\"Pink rectangle\" title=\"Pink rectangle\">\n                <\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"mt-2 align wp-block-oab-title-pink\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12 col-lg-12\">\n\t\t\t\t\t\t\t\t<div class=\"title-pink left-position\">\n\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\tRevivez le talk de Florence Desert\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"mt-2 mb-4 align wp-block-oab-video\">\n    <div class=\"container-xxl\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12 oab-video__video-container\">\n\t\t\t\t\t<div class=\"oab-video__video\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe class=\"oab-video__video-iframe\" data-cookieconsent=\"marketing\" frameborder=\"0\" allowfullscreen  title=\"The Talk CX 2021 | Florence D\u00e9sert, SETE - G\u00e9rer l&#039;exp\u00e9rience client des visiteurs\" width=\"640\" height=\"360\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/fn_adw2zA70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><div class=\"cookieconsent-optout-marketing\">\n                                                            <div class=\"cookieconsent-wrapper\">\n                                                              <div>Veuillez <a>accepter les cookies marketing<\/a> pour regarder la vid\u00e9o.<\/div>\n                                                            <\/div>\n                                                          <\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"mt-2 align talker-content wp-block-oab-article-content\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n            <div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12\">\n                <div class=\"oab-article-content__content\">\n                    <p>Lors de l\u2019\u00e9dition 2021 de notre \u00e9v\u00e9nement The Talk CX, nous avons eu le plaisir de recevoir Florence D\u00e9sert, Directrice de l\u2019exploitation et de l\u2019exp\u00e9rience visiteurs \u00e0 la Soci\u00e9t\u00e9 d\u2019exploitation de la tour Eiffel. Sous le ton de l\u2019humour, Florence Desert a partag\u00e9 avec le public les enjeux de la commercialisation du produit unique et insolite dont elle est responsable.<\/p>\n<p>Connue et reconnue mondialement, la tour Eiffel est appel\u00e9e \u00ab LE monument \u00bb<br \/>\npar ses collaborateurs. Symbole de Paris et de la France \u00e0 l\u2019\u00e9tranger, Florence D\u00e9sert nous pr\u00e9sente les enjeux de la gestion de la relation client de ce monument embl\u00e9matique et des projets qui l&rsquo;accompagnent.<\/p>\n<p>&nbsp;<\/p>\n<h3>La promotion d\u2019un produit peu conventionnel.<\/h3>\n<p>&nbsp;<\/p>\n<p>La tour Eiffel est l\u2019attraction touristique la plus pl\u00e9biscit\u00e9e de la capitale fran\u00e7aise. Visit\u00e9e par des millions de touristes chaque ann\u00e9e et connue de tous, le d\u00e9veloppement de sa promotion se fait pour ainsi dire, seul. Elle b\u00e9n\u00e9ficie aussi du soutien des personnalit\u00e9s importantes et autres institutions qui contribuent \u00e9galement \u00e0 sa notori\u00e9t\u00e9.<\/p>\n<p>Outre son importance au niveau touristique, la tour Eiffel est aussi le monument qui accompagne les grands \u00e9v\u00e9nements et la vie des fran\u00e7ais dans son ensemble. Que serait Paris, sans la tour Eiffel ?<\/p>\n<p>Comment dans ses conditions la relation client doit s\u2019op\u00e9rer si la promotion est accessoire ? Cette r\u00e9ponse n\u2019est pas si simple, car qui dit produit \u00ab unique \u00bb dit gestion particuli\u00e8re. Florence Desert nous d\u00e9voile ici les dessous du v\u00e9ritable challenge de la relation client de la \u00ab dame de fer \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3>Le challenge de la relation client durable.<\/h3>\n<p>&nbsp;<\/p>\n<p>En s\u2019illustrant au terme de sa construction pour l\u2019Exposition universelle de Paris de 1889, le succ\u00e8s de la tour Eiffel n\u2019a cess\u00e9 de grandir, accueillant des visiteurs venus des quatre coins du monde. Celle qui devait \u00eatre d\u00e9boulonn\u00e9e quelques mois plus tard au terme de cet \u00e9v\u00e9nement mondial est devenue un pr\u00e9curseur du mass marketing.<\/p>\n<p>Cette opportunit\u00e9 a certes favoris\u00e9 l\u2019image de la tour Eiffel mais aussi l\u2019importance de faire vivre et d\u2019entretenir cet h\u00e9ritage.<\/p>\n<p>Se pose alors la question de l\u2019organisation de la relation client et de l\u2019accueil des visiteurs \u00e0 la tour Eiffel. Comment g\u00e9rer le flux de visiteurs ? et comment rendre cette relation client durable?<\/p>\n<p>Florence Desert avec sa grande exp\u00e9rience professionnelle dans le secteur de l\u2019a\u00e9rien, nous explique que l\u2019organisation de la tour Eiffel est similaire \u00e0 celle d\u2019un a\u00e9roport. Celle-ci implique notamment la gestion des flux de personnes via les ascenseurs et les escaliers pour aller aux \u00e9tages sup\u00e9rieurs, la gestion des pannes techniques et de la s\u00e9curit\u00e9.<\/p>\n<p>Dans un contexte o\u00f9 60% des clients de la tour Eiffel sont des primo visiteurs et 40% la visiteront 2 \u00e0 4 fois dans leur vie, le vrai challenge est de d\u00e9velopper une relation client durable. Pour ce faire, les \u00e9quipes sous la direction de Florence D\u00e9sert ont d\u00e9velopp\u00e9 ces derni\u00e8res ann\u00e9es des projets visant \u00e0 diversifier les profils clients et \u00e0 les fid\u00e9liser, notamment :<\/p>\n<ul>\n<li>Une offre de restauration renouvel\u00e9e comprenant un restaurant gastronomique \u00e0 120 m\u00e8tres de hauteur et une brasserie servant petits d\u00e9jeuners, d\u00e9jeuners, d\u00eeners et offrant un service de salon de th\u00e9 ;<\/li>\n<li>La r\u00e9novation du bar \u00e0 champagne au sommet de la tour Eiffel ;<\/li>\n<li>La mise en place de partenariats avec des marques connues, comme celui avec Pierre Herm\u00e9 et le lancement de la gamme de macarons tour Eiffel ;<\/li>\n<li>La mont\u00e9e en gamme des produits de merchandising dans les boutiques avec des produits estampill\u00e9s \u00ab Made in France \u00bb ;<\/li>\n<li>La cr\u00e9ation d\u2019un adventure game ;<\/li>\n<li>La digitalisation du guide visiteur\u2026 et bien d\u2019autres projets encore !<\/li>\n<\/ul>\n<p>Florence Desert met particuli\u00e8rement l\u2019accent sur l\u2019importance de l\u2019exp\u00e9rience client qui transformera une relation client \u00e9ph\u00e9m\u00e8re en relation durable.<\/p>\n<p>Vous souhaitez d\u00e9couvrir l\u2019int\u00e9gralit\u00e9 de cette intervention ?<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"mt-2 mb-4 align mb-4 wp-block-oab-two-column-quote-with-video\">\n    <div class=\"container-xxl\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-12 col-lg-6 col-xl-6 oab-two-column-quote-with-video__slides-content\">\n\t\t\t\t<h3 class=\"oab-two-column-quote-with-video__title\">Backstage<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_quote\">\u00ab\u00a0Une exp\u00e9rience extr\u00eamement forte et puissante.\u00a0\u00bb<\/div>\n\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_name\">Florence Desert<\/div>\n\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__talker_position\">Directrice de l\u2019exploitation et de l\u2019exp\u00e9rience visiteurs<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__linkedin-icon\"><a href=\"https:\/\/www.linkedin.com\/in\/florence-desert-b0082647\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\"><\/a><\/div>\n\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"col-md-12 col-lg-6 col-xl-6 oab-two-column-quote-with-video__video-container\">\n\t\t\t\t\t\t\t\t<div class=\"oab-two-column-quote-with-video__video\">\n\t\t\t\t\t\t\t\t\t\t\t<iframe class=\"oab-two-column-quote-with-video__video-iframe\" data-cookieconsent=\"marketing\" frameborder=\"0\" allowfullscreen  title=\"The Talk CX 2021 | Backstage - Florence Desert\" width=\"640\" height=\"360\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/JZQJD1LFMII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-marketing\">\n                                                            <div class=\"cookieconsent-wrapper\">\n                                                              <div>Veuillez <a>accepter les cookies marketing<\/a> pour regarder la vid\u00e9o.<\/div>\n                                                            <\/div>\n                                                          <\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"mt-2 align mb-4 wp-block-oab-title-pink\">\n    <div class=\"container-xxl\">\n        <div class=\"row\">\n\t\t\t            <div class=\"col-md-10 offset-md-1 col-lg-10 offset-lg-1\">\n\t\t\t\t\t\t\t\t<div class=\"title-pink \">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\tD\u00e9couvrez d&#039;autres Talkers\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"mt-2 align mb-4 wp-block-oab-talks-replay-grid\"  id=\"talkers\">\n\t<div class=\"container-xxl\">\n\t\t<div class=\"row\">\n        \t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12 oab-talks-replay-grid__content-container\" data-event-title=\"The Talk CX 2021\" data-event-url=\"https:\/\/odigo.com\/fr\/event\/the-talk-cx-2021\/\">\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">Florence Desert<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">Florence Desert<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">Florence Desert<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">Florence Desert<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" alt=\"\" title=\"2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">Florence Desert<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t\t<a\thref=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\">\n\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t    <img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"oab-talks-replay-grid__content-prototype\">\n\t\t\t\t\t<div class=\"col-12 col-sm-12 col-md-12 col-lg-6 col-xl-4 oab-talks-replay-grid__content\">\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__images\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__img\">\n\t\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"Talker photo\" title=\"Talker photo\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__linkedin-icon\">\n\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/linkedin.svg\" alt=\"Linkedin icon\" title=\"Linkedin icon\">\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__info\">\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_name\">\n\t\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__talker_position\">\n\t\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__logo\">\n\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\" alt=\"Talker logo\" title=\"Talker logo\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__text\">\n\t\t\t\t\t\t\t<a href=\"\"><\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"oab-talks-replay-grid__btn\">\n\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"oab-talks-replay-grid__icon\" src=\"https:\/\/odigo.com\/wp-content\/plugins\/odigo-acf-blocks\/img\/Union-right.svg\" alt=\"Arrow icon\" title=\"Arrow icon\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":21348,"template":"","meta":{"_acf_changed":true,"footnotes":""},"tags":[],"class_list":["post-21345","talkers","type-talkers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Florence Desert - Odigo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Florence Desert - Odigo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/\" \/>\n<meta property=\"og:site_name\" content=\"Odigo\" \/>\n<meta property=\"og:image\" content=\"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"519\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/\",\"name\":\"Florence Desert - Odigo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\",\"datePublished\":\"2025-04-02T12:39:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/#primaryimage\",\"url\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\",\"contentUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg\",\"width\":519,\"height\":519},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/talkers\\\/florence-desert\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Florence Desert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\",\"name\":\"Odigo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/odigo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#organization\",\"name\":\"Odigo\",\"url\":\"https:\\\/\\\/odigo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-odigo.svg\",\"contentUrl\":\"https:\\\/\\\/odigo.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo-odigo.svg\",\"width\":142,\"height\":63,\"caption\":\"Odigo\"},\"image\":{\"@id\":\"https:\\\/\\\/odigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Florence Desert - Odigo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/","og_locale":"fr_FR","og_type":"article","og_title":"Florence Desert - Odigo","og_url":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/","og_site_name":"Odigo","og_image":[{"width":519,"height":519,"url":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/","url":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/","name":"Florence Desert - Odigo","isPartOf":{"@id":"https:\/\/odigo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/#primaryimage"},"image":{"@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/#primaryimage"},"thumbnailUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg","datePublished":"2025-04-02T12:39:39+00:00","breadcrumb":{"@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/odigo.com\/fr\/talkers\/florence-desert\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/#primaryimage","url":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg","contentUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2025\/04\/2022-02-06_FR-The-talk_Speakers-photos_Florence_DESERT.jpg","width":519,"height":519},{"@type":"BreadcrumbList","@id":"https:\/\/odigo.com\/fr\/talkers\/florence-desert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/odigo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Florence Desert"}]},{"@type":"WebSite","@id":"https:\/\/odigo.com\/fr\/#website","url":"https:\/\/odigo.com\/fr\/","name":"Odigo","description":"","publisher":{"@id":"https:\/\/odigo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/odigo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/odigo.com\/fr\/#organization","name":"Odigo","url":"https:\/\/odigo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/odigo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/odigo.com\/wp-content\/uploads\/2026\/03\/logo-odigo.svg","contentUrl":"https:\/\/odigo.com\/wp-content\/uploads\/2026\/03\/logo-odigo.svg","width":142,"height":63,"caption":"Odigo"},"image":{"@id":"https:\/\/odigo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers\/21345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers"}],"about":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/types\/talkers"}],"author":[{"embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/talkers\/21345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/media\/21348"}],"wp:attachment":[{"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/media?parent=21345"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odigo.com\/fr\/wp-json\/wp\/v2\/tags?post=21345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}