CCMA Voice of the consumer 2024

Information

Share this article

With high expectations, mixed experiences, and AI hype, consumer behaviour is in flux and understanding the nuances of opinion will be crucial for any contact centre.  

  • 31% still perceive customer service quality as declining.  
  • 70% have faced failed self-service journeys.  
  • 27% of consumers express uncertainty about AI’s role in improving service. 

But it’s not all bad news. Gain insights into how positive perceptions have rebounded in hard-pressed sectors and explore the critical balance between AI enhancements and the human touch.  

This is just a glimpse. Delve deeper into the data to understand how these shifts will impact your business and discover strategies to stay ahead. 

To access all eight discoveries and a wealth of impactful, industry-specific statistics please complete the form.

Information

Share this article