A graduate of Sciences Po, Marie cut her teeth in digital marketing in the media sector, before joining the Backelite design and technology agency. She designed websites and mobile applications for some of France’s biggest brands, and carried out a number of consulting assignments in digital strategy and customer experience with Capgemini Consulting. Inspired by user-centered design methods, in 2013 she created Backelite’s UX department and took part in its international development. Since 2017, Marie has contributed to the digital transformation of the Crédit Agricole Group: creation of the UX Chapter of Crédit Agricole Technologies et Services, involvement in the startup studio La Fabrique by CA, development of e-commerce and data uses at Crédit Agricole Brie Picardie.
Marie Petit
