Efficy CRM Day Benelux 2026

Agent-Based AI: When Your CRM Takes Action

AI is no longer content to simply assist users—it takes action. With the emergence of agent-based AI, companies are entering a new era in which CRM becomes a true driver of action, capable of anticipating, recommending, and automating.

For CRM Day 2026, our partner Efficy is bringing together clients and customer relationship experts for a day dedicated to innovation, best practices, and the trends shaping the future of CRM.

In the exceptional setting of Pairi Daiza, come discover real-world examples, network with your peers, and explore the opportunities that AI offers for sales, marketing, and customer service.

Why participate?

Anticipating CRM Trends
Discover how agent-based AI is transforming customer relationships and organizations.

Get inspired by real-world case studies
Learn from customer testimonials and discussions about innovative projects, including the Pairi Daiza project.

Discover the latest innovations
Explore the product vision, new CRM features, and the future of AI applied to the customer experience.

Expand your network
Meet decision-makers, industry experts, and technology partners in an exclusive setting.

What’s on the agenda

• CRM Vision and Strategy in the Era of Agent-Based AI

• Product Innovation and Roadmap 2026

• Pairi Daiza Customer Testimonial

• Partner Contributions

• Roundtable Discussion on Agent-Based AI

• An Inspiring Keynote on the Future of Customer Relations

• Networking and peer-to-peer exchanges

All presentations will be delivered in English. View the day’s programme.

An Exceptional Venue
This year’s event will take place at Pairi Daiza, one of Europe’s most iconic destinations, in the Izba, a magnificent Russian wooden palace that has been reserved exclusively for the occasion. A unique setting to gain a broader perspective on the challenges of customer relations in the future.

Join us
Whether you’re an executive, a CRM manager, a marketing manager, or a customer experience manager, CRM Day 2026 is the perfect opportunity to understand the real-world impacts of agent-based AI, share industry best practices, and meet the leaders who are transforming customer relationships.

Speakers: